Business news in India and live stock market

What are the top news in the live stock market today (July 20) that are also part of business news in India? Demand for capital goods on the way down, Wipro Q1 net dipping by 2.9% at Rs 1,335 cr with Premji seeing early signs of positive momentum, RBI likely to hike 50bps in two sessions, IDFC Securities seeing downside risk to Wipro's earnings, brokerages staying overweight on Crompton, HDFC Bank & Cadila, IndiaInfoline to file DRHP for Rs 750cr NCD issue today, and more hit the headlines. To read business news in India in detail, all that are relevant to your field, visit a news portal, particularly a reputed one. Getting registered here will let you access to the news that matter to you. Yes, you can read news right at your mail box. Besides you will get alerts from time to time for any stock recommendations, nifty stocks, sensex stocks, and more.

A live stock market platform does carry stock recommendations, nifty stocks, top gainers, top losers, etc.


When we speak about stock recommendations, you will come across countless portals on web that carries charts and detailed news reports on the same. Investors who are new to the market will often fall in a dilemma when browsing through the live stock market page. The figures and data will seem confusing. Stock recommendations published online will only attract them to invest. Well recommended sensex or nifty stocks published in the live stock market page of a reputed news portal are no doubt the research efforts of market experts but it will be wise on your part to conduct a research from your end too to find out their potentiality. Markets are so volatile at present; ups and downs are noticed now and then. Who doesn't want maximum return from the investments made! Investing on the right sensex and nifty stocks will certainly help you gain at least what you have expected if not more.


No business news in India is complete without stock market news, inflation, currencies, mutual funds performance, and related paraphernalia. As per the latest business news in India, inflation is going to go further higher during August-December. The markets continued to trade in the negative territory after slipping in the early afternoon trades. RBI is expected to raise its key policy rate by a further 25 basis points next week. This decision was taken after increased inflation rate noticed in June.


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Recent News

There are too many news and stories in your daily life. Truly you need all of those news in your daily life. You are able to know all headlines through many sources as internet, TV channel, media, newspaper and many more. You can gain knowledge from daily news around yourself.
But there have some problem to get all information, in one place, which are demandable to you.
So many news wanders in air. You have to know important news by various stapes or process. Different peoples like to see different types of news. Some of them are interested in play news, some of in political, some of in realistic, some of daily news/ all of them and many more
There are some Headlines:
I didnt kill her, says husband of slain Indian-origin woman you may find this type of news in some special crime news channel.
At least 349 die in stampede at Cambodian festival this type of news mainly you can find in social news channel.
Obama heads to Indonesia, finally this is a political news.
Somdev creates history with singles gold this type of news you can get in some sports based channel.
You may find all types of news in internet or other media. Different news channel presents good news in different topics. And for going with the time and gain constantly your knowledge you have to follow those all types of news daily. Everyone should want to know different types of news always. Some time you cant get all the news in one place. So for the time factor you may miss some news daily in your life. But if you get those all important news in one place, how would you feel? I know every one feel great. I have found some blogs in internet, which updates daily important news on their blogs. So you can follow those blogs also and dont miss the important news.
These are the list below:--
I think it would be you want to see all news in one specific place. Some blogs can help you in this matter which is provided several types of news daily. In our daily life we need to know all those news.
You have no need to search differently; you may find all your news in one blog. In your busy life you are not able to spend so many times for checking out all those channels.
In this situation these blogs help you to see all recent news together. You can see all recent news in these bloges which are enlisted below.

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The Business Promotion Strategies

1) Reach out to past customers via phone, e-mail or direct mail. Remind them that you exist and let them know about new offerings.

2) Build and maintain a customer mailing and contact list on database software. And also build your image with well designed letterhead and business cards.

3) Find something news-worthy about your business and reach out to local media directly or national media by sending a press release.

4) A pull strategy is based on promotions that appeal more to the end user than the retailer. You are attempting to pull in more sales by offering the consumer incentives to buy your products.

5) Design a booklet that best explains the benefits of your services. And also design and distribute company calendars, mugs, pens, note pads, or other advertising specialties displaying your company name and logo.

6) Start a local networking group and make it interesting and engaging for your target audience.

7) Offer benefits to regular customers such as a coffee card that gives a free cup of coffee to customers after they buy 10 cups at the regular price. Offer incentives for your customers for providing referrals, such as offering them free products and services when they recommend your business to friends who also become customers.

8) Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.

9) Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.

Promotions and advertising are critical for attracting customers and setting your company apart. When you develop promotional strategies, consider what would bring you the largest return on investment while increasing your publicity to potential clients.">If you are a manufacturer looking to put more of your products into the marketplace, you may want to utilize a push strategy, in which you try to push your product through to resellers and retailers by offering them incentives to sell it. A push strategy can have the biggest effect when you are introducing a new product or are trying to stimulate interest in something whose sales may be falling off.

There are some other strategies like that for business promotion.

1) Reach out to past customers via phone, e-mail or direct mail. Remind them that you exist and let them know about new offerings.

2) Build and maintain a customer mailing and contact list on database software. And also build your image with well designed letterhead and business cards.

3) Find something news-worthy about your business and reach out to local media directly or national media by sending a press release.

4) A pull strategy is based on promotions that appeal more to the end user than the retailer. You are attempting to pull in more sales by offering the consumer incentives to buy your products.

5) Design a booklet that best explains the benefits of your services. And also design and distribute company calendars, mugs, pens, note pads, or other advertising specialties displaying your company name and logo.

6) Start a local networking group and make it interesting and engaging for your target audience.

7) Offer benefits to regular customers such as a coffee card that gives a free cup of coffee to customers after they buy 10 cups at the regular price. Offer incentives for your customers for providing referrals, such as offering them free products and services when they recommend your business to friends who also become customers.

8) Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.

9) Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.

Promotions and advertising are critical for attracting customers and setting your company apart. When you develop promotional strategies, consider what would bring you the largest return on investment while increasing your publicity to potential clients.

National business news reporter was informed from the authorities

National business news reporter was informed from the authorities, the CBRC to publish notice of banking institutions, warning the four categories of real estate loan risks. Including delay development period, disguised wupan xishou, through the Affiliates get loans, etc. The CBRC required that all banking institutions in the light of the above requirements, "seriously implement the three way, a guide, and do the real estate credit management, strict control Christian Louboutin Shoes real estate loan risk." Some analysts believe that the "disguised wupan xishou" finds, there is a "hard-to-action". It is reported that, to put this requirement, the Department and the Ministry of land and construction may be to provide the "blacklist" of banking in China. In fact, such notice as early as this year on 14 September, has been given at the time of the "new 5" has not yet been introduced, market turnover significantly warmer.

Notice that the "recently, the continuous introduction of central control policy early real estate has significant results, but some real estate Enterprise ways and avoid regulatory, credit cards and bank loans, the impact on the effectiveness of policy implementation.

This statement and the mainstream views on the market. A brand development enterprise in charge of the national business news reporter said, despite the regulation, enterprises are still taken all means be circumvented, and access to bank loans. In many small and medium-sized cities, real estate Wedding Shoes loans are still a lot. Through the development stages, avoiding the undeveloped land disposal measures "relating to" over contract commencement 2 years development, should be free to recover land ". Due to the lack of land development project completion time limit, the real estate enterprises can begin, the adoption of the development phases, repeatedly delayed follow-up development time.

By associated companies consolidated loans and working capital for real estate projects, avoidance commercial bank not to pay real estate enterprises for land loans. Declaration by raising prices, avoidance to strictly in accordance with the declared prices the prices of foreign sales provisions. Some declarations by raising your prices after, wupan xishou "disguise", have to adjust the actual sales price when you leave a space. Shanghai house comprehensive real estate Research Institute research minister to national business news reporter, the publication of the notice of purpose, one is controlling risk, meet regulatory.

To control the banks for credit risk, prevent it from flowing to the stock market, property prices, the CBRC in July last year and this year, has the perfect introduction to the three approaches a guide. Since then, the regulation of the real estate market and the national ten supporting policies promulgated, considered the most severe. But even so, companies are still Louboutin Sale around. In the existing policy framework, the above four acts belong to evade, cannot be regarded as violations. "A bit reluctant to anonymous analysts to national business news reporters that in practice, most likely to encounter the execute difficulty. As a result of these violations related to take land, development and sale of more than one link, the view was expressed that such a policy, need for land and construction sectors, such as the provision of illegal enterprise "blacklist" etc.

In July this year, the national land Department disclosed 2815 cases idle lands, and their responsibilities and approach. But so far, the Ministry has not yet been built live system disclosure through the development and marketing aspects of the real estate business. Prior to this there are media reports, the CBRC required residential construction department with a copy of the "blacklist" who hoard land to alert and avoiding risk real estate loans. But the two ministries are not positive response to this, the blacklist exists is not known. But compared to the undeveloped land, on the violation of the sales process is much more Christian Louboutin Sale difficult. Yanghongxu said that the delay in taking evidence, elevation declare price behavior cannot easily be identified as illegal, construction and housing sector. If it be found that could involve more enterprises.

In fact, prices for elevation, or will have a more detailed criteria. 29 September launch of the "new 5" that enhance on land VAT levy and monitoring and inspection, the focus was "obviously more than surrounding price pricing levels of real estate development projects". Even if the above provisions be strictly enforced, in the short term it is also difficult to impact on the funds fangqi. Most in the industry believe that fangqi is not short of money. From the National Bureau of statistics, the first three quarters of Christian Louboutin Boots this year, real estate development enterprises this year funding 50504 billion, an increase of 32.5%. Among them, the domestic loan 9398 billion yuan, an increase of 27.2%. Such reluctance to anonymous analysts stated that this provision may apply to the enterprise development loans set certain obstacles, but after last year and this year the first three quarters of sales, corporate capitalised in the short term will not change.


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Business Marketing Strategy

What is it and who needs one?


The term business marketing strategy might sound like it is esoteric or stratospheric, so let's take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.

Strategy comes from a Greek word "stratagein" meaning "to be a general".  Think of a strategy as an overall plan of action needed to win a war.  The smaller, detailed actions are called tactics.  You can have tactical plans, which help you achieve your strategic marketing plan or overall business marketing strategy. That's simple enough, isn't it?


A business marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company.


Start with a goal: million in sales this year; expand into new premises by a certain date; double the size of the company in 2 years… whatever the goal may be.  Something realistic but challenging.  That's the "war" you want to win.  Guess who the general is.

Then work out a simple, overall plan of the major marketing steps needed to accomplish that (for example):

Publish a newsletter for all existing customers and mail out quarterly.

Work out 4 special offers in the year and promote them to all our customers.

Set up on-line shopping and expand the web site.

Direct mail campaign promoting the web site to all customers.


Get mailing lists of (target markets) and do a series of 3 mailings of postcards to them and follow up on and close all leads.


You get the idea.  Don't rush this. Do your homework.  What worked in the past?  Read up on successful marketing campaigns.

Your business marketing strategy needs to be laid out in the right sequence and you should have some idea of budget when you write it.  "Run a series of 30 second TV ads during the Superbowl" might sound like a good thing to do but can you afford it?  On the other hand, when you build your business marketing strategy you mustn't try and cut corners. If you don't promote heavily, it doesn't matter how good your product or service is, no one will know about it and you will go broke.

What really works when it comes to marketing?


Many business owners don't have a good enough answer to this important question. I learned by a combination of study and trial and error.

From my own hard won experience I have discovered that a real marketing campaign will take into consideration at least the seven points which are outlined below:

1.  Target Your Market

Your marketing will produce the best results for the lowest cost when you target prospects with the greatest need for what you offer.

Identify the best people to send your postcards to. Design your postcards to appeal to their greatest need.

If you are able to break down your target market into sub markets you can then write postcards that specifically speak to the needs of those people (an example is breaking down your own customer list into customers who buy most often, customers who spend the most money with you, customers who have been your customers the longest and then making them special offers based on the category they fit into).

2.  Create A USP For Your Business. 

USP stands for "Unique Selling Proposition".

It is a statement of what is different about your company and its products. Your USP gives the reason people should do business with you. It amplifies the benefit of doing business with you and your company. My USP is POSTCARD MARKETING EXPERTS.

Create your own USP and put it on all your promotional materials, invoices, shipping labels etc.

Use your USP to communicate the benefit of doing business with you and why you are better than any of your competitors.


3.  Always Make an Offer.


Make sure you ask your prospects and customers to do something when they receive your postcard. By offering them something you know they are likely to want and giving them a smooth path to respond on, you are making it easy and desirable for them to respond.

4.  Create and Maintain a Database of The Customer Information You Collect From The Responses To Your Mailings. 

Most people who receive a postcard from you won't contact you the first time they receive one.

But once they contact you, you must create and maintain a database which allows you to repeatedly contact them with offers to respond to.

Fifty percent or more of many businesses' sales come as a result of following up with people who were previously contacted, but didn't buy right away.

No kidding, repeat contact does drive sales. One-time mailings can get response, but are bound to leave sales on the table. Those sales can be picked up with repeated mailings.

5.  Take Away the Fear of Loss 

People don't want to be fooled, plain and simple. Unfortunately trust does not run high today between customers and businesses in general. People have been disappointed too many times by being sold one thing and getting another.

A guarantee or warranty is a good way to reduce or eliminate the customers' risk of getting something other than what they bargained for.

Guarantees and warranties increase response and sales by reducing customer risk.

6.  Expand Your Product Line 

Getting new customers is more expensive than selling to existing ones. By regularly developing new products and services to sell to your customers and offering these new products and services to them, you can expand your business efficiently and easily.

7.  Test Your Postcard Promotions 


Track the effectiveness of your postcard mailings. How many people responded to your mailing? What dollar amount of sales resulted from those responses?

Is the money you are spending to attract new business giving you a good return? What can you do to make your marketing more effective? Change your offer, headline, price, the timing of your offer. When you do track the results and improve your response.

These are the points to follow when designing your own marketing strategy.  When you are done, you will have laid out the steps needed to accomplish your goal using existing resources to achieve a great marketing ROI (return on investment).


After that, you simply have to get those steps executed and that might require further planning but it is all in the context of your main business marketing strategy.

Need of current business news

A great importance is in the hands of stock market whenever a person decides to invest in stock market. Information regarding various types of stock rates should always be kept by an interested person. In this manner, they would enable themselves to buy maximum profit earning stocks. Not much importance is given to the facts like whether it is a short term or a long term investment. But it does play a vital role foe making a successful investment.

Charts containing information regarding the several types of stock rates are showcased. This information is related to the companies listed either on Bombay Stock Exchange or on National Stock Exchange. One can not predict their returns by considering stock rates for a period of one week. All the trends of the opted stock should be observed continuously. This information is provided efficiently in India Business News.

Through current business news, one can accurately predict the stock price. One should always remember to consider the research and evaluation aspect as no person in this world would like or love to lose his/her hard earned money. The groups of people who are always having their eyes on the India business news are basically businessmen and entrepreneurs.  One can use televisions, internet, newspapers or magazines for this. Profits, sales and decision regarding various business activities are also depended upon this news. Consequently, being updated about current news is not enough. India business news also affects the overseas business. Even the markets are affected. Both the markets f India and global market are affected by this as per the expectations. India business news is linked to the various companies which are listed either on National Stock Exchange or Bombay Stock Exchange.

A lot of focus has been given to Air India lately by the Indian Business news as a result of the issues being recasted by debts. Airlines have completed several formalities. In accordance with the results at the end of the year, the banks are restructured. Personal care products also occupy various segments in order to raise the prices by 2 %, the companies are all charged up. This is due to inputs given by various companies' top officials and ad high increase in costs. Visit the related sections of the new portals for further information.

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Nigeria Business News

Nigeria Business News programmes have suddenly become hot property and are vying for attention with other popular programmes telecast in different channels. All major television broadcasters are including at least one news channel to their bouquet. The biggest headache for launching a satellite channel is programme software for round the clock. In this juncture, newsgathering is a major task for the 24-hour news channels. To cater this task, the emerging electronic channels have always made an attempt to cover all the incidents irrespective of position, location and time. In this article, we have covered some significant changes in news broadcasting in India before and after the Gulf War.

Business & Culture guide to Nigeria - Find Addresses, maps, facts, newspapers and travel information. ...

Top Nigeria News. Online newspaper featuring Nigerian business. News releases, "reviews and opinion on Nigeria, finance, real estate, technology, transportation, insurance, energy Industry and more. All type of news you can find on our website & Nigeria Business news. We are the leading news analysis in Nigeria. Current news from the Nigeria Business News and political commentary. Links to news from other Nigerian newspapers; articles appear in frames. Growing discontent and public outrage led to the revelation of the real reason for the unprecedented price crash by the Security and Exchange Commission who accused the banks of hiding their exposure to margin debts without strong collateral.

In Nigeria Business News you will also get Nigerian Stock Exchange column where you can fund the latest Nigerian stock market news and Nigerian stock market report also.

To increase the flow of foreign investment in Nigeria, the government took initiative to abolish law pertaining to prevention of foreign capital flow. Now investors and operators of any country in the world are free to participate in the activities of this organization. The governing body of Nigerian Stock Exchange is Securities and Exchange Commission (SEC).  Investing in buying shares at the Nigerian stock exchange is a task many people want to accomplish. It is no longer news that the loss of confidence in the Nigerian stock market has persistently dovetailed into downward trend of prices of stocks. What is yet to be certain is the real reason for the price crash. This article reveals why the stock market prices crashed. The present economic crisis have created a lacuna of doubt in the mind of some who are very cautious and never want to get their fingers burnt. The news media is already awash with tales of woe of investors who have suffered great loss since the bears started reigning.

There is no denying the fact that today in the investment field, especially when it comes to investing in the stock market; we have more novice investors than the informed investors. This is the reason a lot of investors have continued to lose money in equities even when the market is supposed to be in their favor. Every genuine stock trader I have encountered so far in my almost ten years of stocks trading and analyzing stocks all have one common denominator; they all believe that everything is possible in the capital market. The mindset of a stock trader is a comprehensive description of the psychology, thought pattern, believes, heartbeat, and approach to stock trading.

Social Media's Impact On Small Business Strategy

As technology advances and effect the business environment, small business strategy has taken on a whole new meaning. In the past small business strategy was focused on the growth of local businesses and searching for customers in a very small area of coverage. The introduction aided to increase the idea of small business strategy as businesses started to expand outside of their local restrictions into a much more regional spectrum and in some situations a national expansion. Further popularity of the net in connection with social media networks created an even new small business strategy which has assisted a business of any volume compete with the bigger businesses and their million dollar advertising campaigns.

This new prospective small business strategy is mainly successful when a business generates small business plans focused on the use of social media. Social media marketing has a focus on finding clients and using social networks that they often visit so as to develop a personal relationship outside of the buyer-seller environment. For the consumer, the chance for social networking help to keep contacts from all around the world as well as stay apprised of any situations or promotions happening with their regular business outlets. For the small business strategy, social media use helps a business remain in regular touch with their clients and potential clientele in order to increase client awareness and boost brand recognition.

The online environment has millions of web sites making it extremely tough to find success online. When a company includes social media into their small business plans they are taking benefit of a social network that captures the attention of customers and makes them a part of their clients life.

When you utilise the marketing possibility of Facebook into your small business plans you could become friends with your clients and send them frequent updates so theyre continuously reminded of your business. Utilizing social networks such as twitter helps to keep a constant flow of information to clients so that you can build brand recognition and consumer attraction. However the normal updating and tweeting of these social networks and many more could prove overwhelming to the uniformed person.

This is why its essential when youre seeking to incorporate social media networking into your small business plans you utilize the knowledge and experience of a specialist. With their experience you can create a social media network which would allow you to regularly update your clientele without overwhelming them or yourself. Social media has exponentially impacted the business environment and the client business relationship. This shift in small business strategy represents the greatest opportunity to find business success quickly and establish market dominance.

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Global Business Strategies

It is expected that First stop Drive-in Theater will face a lot of cultural and social challenges in recruiting its work force globally. This underlines the need to have a global strategic plan besides a business risk analysis. According to ITAP (2010) human capital is one of the most expensive assets in a company. As such the focus of the First stop Drive-in Theater will be in the selection and workforce in US and around the world. In addition this will be followed by nurturing the abilities of the employees so the company can have optimum benefits.

It is a daunting challenge indeed, in recruiting across different cultures and understanding the employees' motivation on local contexts becomes necessary. This requires the help of the agencies in different locations and who understand their locations and human resource demands better. As such the First stop Drive-in Theater plans to employ consultants and employment agencies who will provide the company with the necessary workforce. The work of building work force at the global level and putting in place compensation and executive evaluation will be left with local agencies. The agencies are to be sourced through competitive bidding and will be charged with the responsibilities of coming up with recruitment processes and filling the positions of senior managers. In addition, the agencies will be contracted to develop the employees in the different locations in the world. As mentioned earlier First stop Drive-in Theater will face a competitive environment not only here in America but also globally. The human Resource contribution in developing the competitive edge cannot be underestimated. This explains why it is important to employ the services of experienced local agencies in recruitment, development and assimilation of the new employees.  The senior managers will then be required to formulate employment policies and plans. The other employees will be acquired through placing advertisements and through interviewing. This however will be done through the coordination with the Human Resource Department in Texas which will have already been set up.

In improving its workforce performance First stop Drive-in Theater realizes the potential of talent management and employee engagement and these principles will be incorporated in the corporate agenda of the company.  In building and sustaining the core workforce capabilities the company will strive to understand the demographics and the capabilities of its employees all over the world. This will also involve assessing the workers performance and coming up with the appropriate feedback. Globalization comes with a lot of challenges and which change according to the different contexts. As such managing and development of the workforce requires collaboration across the boundaries. In addition, this also requires imparting the employees with the skills and capabilities to deal with the dynamic market conditions.

While admitting that the competition is stiff in the entertainment industry First stop Drive-in Theater will be concerned with how its workforce will be of value to the company from the bottom line. However, these are future strategies in increasing the workforce effectiveness. In essence, the global human resource strategy of the company will employ HR support from agencies for a period of one year. The respective agencies will be more resourceful as they have a better understanding of the local business landscape and human resource needs. The managers will also be charged with the task of establishing the formalities and structures of the businesses, establishment of the contracts, compensation and benefits packages for the rest of the employees.

Marketing plan section
Marketing mix analysis

The grand opening of the theatre will serve as a great attraction to the audience and the countdown to its opening will constantly be communicated through local dailies in Texas and the website. Free tickets are in line to promote the opening of First stop Drive-in Theater. The audience will be able to enjoy free snacks and reduction in ticket prices. In particular, an initial ,300 will be allocated for the marketing expenses. The website will cost ,000 to develop and staff hiring is expected to cost ,000 dollars. In the milestones, the initial marketing is projected to cost &20,000 with the film ordering and scheduling taking ,000. The remaining amount is to be spent in the grand opening of the First stop Drive-in Theater in Texas and the preparation of the venue.


The core product will be the films although snacks will also be available to the patrons. The snacks will mainly be candy, popcorn and soft drinks. Pop corn is one of the products available in most movie theaters and as such an industrial popcorn machine will be made available to ensure its constant supply.

Price, place, people and promotion

The booking method still remains as the favorite method of ticketing. The customers will be able to book their tickets over the phone, in person or through the internet. The internet resource is becoming increasingly important and is vital in the First stop Drive-in Theater marketing plan. In exploiting the benefits of web resources the company will develop a website having enhanced ticket reservation facilities. The website will be an important marketing vehicle and movies will be advertised on this resource. Clear schedules will be available and the price of the tickets will be cheaper when bought more than one day prior to the screening of the movie. The website will also be interactive and will also offer forum and chartroom facilities. The fans will be also able to discuss the movies watched and carefully selected topics will be introduced in the forums. The website resource will also be used to place affiliated companies advertisements. In addition, the design of the website will be simple to allow faster loading in the home computers. Links will also be available to the movies being screened. The address of the website address will appear in the printed tickets and will also appear on the printed advertisements. The development of the website will be undertaken by a local website development company and the website will be updated weekly.

Customers will be able to buy movies on the website and this will offer extra revenue from the commissions obtained. Some of the companies that will be targeted to place their advertisements in the website are Warner Bros, Paramount pictures, Magna-Tech Electronic Co, Universal Cinema Services and United International Pictures. The pricing of the tickets will vary with the movie being screened but will generally be lower than the other competitors. However, reduced prices will be offered within the first 3 months to help in attracting the customers. In addition, in order to encourage attendance on the grand opening a car load for five dollars and free popcorn will be offered. . The marketing campaigns will at first be concentrated in Texas and will later be expanded to other states in line with the expansion strategy. This will include placing advertisements in radio stations, TV station, website and direct marketing materials.

Marketing mix analysis

The market positioning of the First stop Drive-in Theater in the marketing mix is also important. The market positioning will be in provision of comfort and entertainment to all but with bias to the families. The families will be able to enjoy well selected films which will be attractive. The market segmentation includes families and young adults. The Families segment will be the favorite in watching old and inexpensive movies as they will be seeking a family oriented entertainment experience. On the other hand, the young adults ranging from 14 to 25 year will enjoy current films which will be available although First stop Drive-in Theater will have a bias towards movies which are family oriented. The young adults will also be entertained with comedy, action and adventure films. With most drive-inn theatres concentrating in screening current and box-office movies the family movies will attract a huge consumers segment.

PEST analysis

Levitt (1983) explains that with the effects of globalization the tastes of consumers are also going global. As such managing such businesses across the borders requires different approach due to the difference in cultural, social economic, political and legal systems. With the challenges in marketing to different cultures, First stop Drive-in Theater considers some steps. One mode of entry the company is considering is making affiliations with other local companies involved in the entertainment industry. Through such arrangements the company will enhance the market penetration with the possibility of total-buy-out of its partner's share. The global marketing strategy may be affected by the local environments hence the need to have a different approach and disregard the standardized mode of advertising. There indeed a lot of problems in advertising in countries such as Germany where comparative advertising is not allowed. Other countries such as Kuwait also control advertising and hence the needs to rely on other forms of advertising. Due to the dynamic nature of the problems in different countries First stop Drive-in Theater will also look for local solution. Indeed, in China the company is expected to form partnerships due to the need to have close relations with the government.

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Business Strategies, the Cornerstone

Anyone who considers starting a business has unique character traits even if those plans are not finalized. Only a small percentage of people who have an original idea will have enough determination to assemble everything necessary to deliver their idea for the product or service to the marketplace. There is concern how most who engage the process do so without important basic knowledge of the requirements to create a successful enterprise.

To demonstrate, I want to describe a process I am very familiar with through experience in residential and commercial construction. Sometimes prudence requires taking just a few minutes to reflect and carefully consider the common things we see every day such as the buildings all around us. Foundation construction is very basic in most cases depending on site conditions but nothing is more important because the quality will reflect throughout the building. We will look at an interesting example below.

The great pyramid at Giza is said to have been built by a workforce of 14,000 to 40,000. They had nothing to use such as wheels or pulleys, they had no iron tools but were believed to be using only copper. The entire project, from start to finish, is estimated to span about 10 years. Studies have indicated the structure comprised at least 2 million and possibly as many as 2.8 million stones which weighed about 3,000 pounds each. Using the above information, calculations would indicate the workers installed about 180 blocks per hour if they worked 10 hours per day.

Here is the important point, with modern technology scientists have shown the dimensions of the pyramid are extremely accurate at the site it sits on, covering 13 acres, which was leveled to within a fraction of an inch. The capability required for the accuracy the Egyptians accomplished is on par with modern capabilities using lasers and GPS instruments.

You may be familiar with the term “cornerstone.” The cornerstone is also known as the foundation stone because it was a special block of stone and it was given great attention to its accuracy and integrity because it would be the first one set. It would be the intersecting stone for two rows of the foundation and would determine the integrity of the foundation. The height of the stone would regulate the degree of level over the entire 13 acres of the great pyramid.

The entrepreneur who becomes the organizer, owner and manager of any company is the cornerstone. The entire institution whether small or large will exactly reflect the overall and comprehensive integrity of this person. Perfection is impossible but having a clear and accurate understanding, maybe even an inventory, of all strengths and weaknesses and the ability to detect and develop the same in other prospective team members will hone the cornerstone to a condition of excellence.

To such a one, always remember, you are the most valuable resource you possess and management thereof must be your highest priority. You may be just starting to plan a home-based business as a one-person operation and consider this article, and others, presenting information directed toward a more complicated business. I suggest you consider Michael Dell who started Dell Computers in his garage. Please do not live with self-imposed limits because the marketplace will determine your viability. I encourage preparation because opportunity comes to those who are prepared.

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Business news, sensex/NSE nifty and live stock quotes

It is gold and gold that has hit the headlines in many a business news section on web and other broadcasting mediums. Yes, gold futures scale fresh peak of Rs 28,347 per 10 grams on global economic slowdown. This has made the Indian economy richer by bn at present so far. Analysts have predicted of 1,000-tonne crossing of gold import by the end of this year. Other top business news are related to the performance of companies listed in the NSE nifty and BSE sensex not to mention currencies. On capital outflow concerns, the Indian rupee depreciated by 28 paise at Rs 46.02 against the US dollar (as of 22nd August early trade). It touched its weakest level in nearly nine months.


For several months at a stretch business news on the market has been of a mixed story, of ebb and flow. As per the latest market business news, BSE sensex and NSE nifty trading higher pre noon has now changed tracked.

The realty sector has gone down by 1 percent not to mention IT, metals, banking and other sectors. Big buying is witnessed in these areas.


There are several companies that are on the buzz of CBI raid. MphasiS has said that reports of a raid by the CBI at its premises are false. Volatility of the market has already taken a toll on the big companies but with CBI raids report hitting the news, these companies have witnessed downfall by marked percentage points. During the last two days, MphasiS fell by 13 percent because of the CBI related news.


To view the live stock quotes related to NSE BSE companies, visit the market section of a news portal. Live stock quotes let you know about the performances of the stocks; you can compare the rising and falling prices for the past several days and take a wise buying/selling decision. Well, the live stock quotes displayed two hours ago may not be the same now or after two hours. Those who are into short term trading should view the stock quotes every now and then.


Currently the NSE nifty is perched below the 5000 figure and the sensex hovering above 16000. According to market analysts both BSE sensex and NSE nifty are expected to witness further downtrends. If US would see a recession, the world market would be affected. But Obama says that US would see no second recession.

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Environmental Strategy, Green Business

Restaurants are fast becoming world’s principal source of waste production plus energy consumption. This matter is getting severe day by day thereby taking a serious toll on to the environment strategy. A survey done by Pacific Gas & Electric’s Food Service Technology Center states that the restaurants use nearly five times extra energy per square foot than the majority of commercial buildings hampering the green business policy. Inefficiency in food storage, food preparation plus water usage are main contributors to this problem. The food itself raises a number of environmental concerns.

Restaurants are catered to generate terrific amount of waste. On an average, a restaurant can produce up to 150,000 pounds of garbage each year. Besides on-site energy consumption, ingredient transport from thousands of miles away is yet another source of carbon emissions.

Factory farms and concentrated animal feeding operations (CAFOs) are a huge non-point source of runoff pollution, degrading surface and groundwater supplies.

High levels of nitrates and phosphorous in agricultural runoff cause algal blooms which are severely depleting oxygen levels producing vast “dead zones”. CAFOs keep animals in restrained, unhealthy spaces thus compromising with the health and general well-being of the livestock pre-slaughter.

High nitrate levels in well water are causing blue baby syndrome in infants, jeopardizing circulatory and heart health of newborns and pregnant women. Institutionalized greening initiatives are emerging to modify the current restaurant procedures through energy and water conservation, waste reduction, and sustainable purchasing. A few examples of these initiatives are being discussed as follows:

•Green Restaurant Association:
This association was formed in 1990, with an aim to create a sustainable restaurant industry. It provided tools for restaurants, consumers, manufacturers as well as distributors with an aim to make choices which would be healthy for the environment. The GRA provides some certification standards in order to reward restaurants, restaurant renovators or new build restaurants. These certifications cover a number of environmental categories including waste reduction and recycling, sustainable food, and chemical and pollution reduction.

•Green Seal:
Established in 1989, Green Seal sets nationally-recognized standards for green restaurants, basing its criteria in life-cycle analysis and scientific research. It is an independent non-profit organization offering third-party certification for products and companies that meet certain sustainability standards. Green Seal certification is accompanied by site audits and regular monitoring to ensure the maintenance of sustainability standards.

•Conserve Initiative:
The National Restaurant Association’s Conserve Initiative  is an online resource developed by the restaurant industry for the restaurant industry. It helps restaurants to reduce energy, waste and water thereby cutting down costs.  The program features an easy-to-use checklist, divided into six categories, providing over 90 industry-tested best practices for maintain restaurant standards and reducing the waste production.

News about businesses in India

There has been a great deal in the evolution of technology. This ranges from media for news to paper and television. It also ranges from internet to television. There have been many advancements in the 20th century.  However, when there is advancement of internet, the reach of news has become wider. As the name suggests, business news is all about commerce and business. Today, there are various dedicated news channels, digital media groups, magazines and newspapers.  This section of media will surely cater to a large section of people in the society. Many people are taking interest in this kind of latest business news.

With business news India, people can get:

Various updates about the stock market


There was a time when money was lost by people in stock market through carelessness and ignorance. Nowadays, there is disposal of expert advices and stream of stock market.  There are very less chances for updating investors.  Updates are given by news channels about various trends of the stock market. Interviews are conducted by people who have a good knowledge about stock market. They help in giving a proper knowledge about the hard earned money.  The risks are minimized by these mediums. One can also keep a check on how some stocks will stand in the market. Expert advice will also be obtained.  The experts can be contacted for expert advice.


Information about the corporate world can be obtained.


A full coverage is maintained by the news networks about the things that are going on in the world of corporate. A track of all takeovers and mergers is also kept. Information is given to all the people who are interested. There is a bearing on the stock market about the corporate world. Thus, people have to keep themselves updated about the sector of corporates.


Analysis of budget

An idea is given by the budget about the policies of government. This is the reason why more and more people have an interest to know the outlook of government with regards to various budgets and industries.  Business news India is extremely beneficial. When the budget is announced by the government, it is fully covered on the television. Complete analysis is given. There is also an accommodation of the common citizens in budget. The budget report is also simplified by news channels. This can be easily understood by the aims of budget as well as its impact on the industry.  Thus, latest business news is of great importance.


Commodities market news, business news, and direct tax code

Are you aware of the fact that the commodities market in India constitute about more or less 58 per cent of the country's GDP? The figure validates how big the size and how significant this market is. Risks are no doubt there in every business and the commodities market is no exception. Yes you can do away with risks to a great extent if you read business news and commodities market news regularly. Staying updated with the up-to-the-minute information will only let you take informed trading decisions. There are certainly other factors involved for decision making; news updation holds top priority.


Commodities market news reveals that an annual turnover of Rs. 1,400 billion is generated from this segment only. The size of the market is only growing by the day given the wealth of opportunities available. More and more investors are diversifying their portfolios beyond stocks, bonds, derivatives, etc.

into commodities trading. It will be wise on your part to read commodities market news and business news before you take any buying and selling decisions. This is because here it is all about buyers and sellers and mediation between both parties. Decisions related to storage and consumption of commodities are facilitated here in the commodities market. Thereby, the underlying market is made more liquid. Without having physical stocks, investors can now trade in commodity futures; thanks to the setting up of the three multi-commodity exchanges - the National Commodity and Derivative Exchange, the National Multi Commodity Exchange of India Ltd, and the Multi Commodity Exchange of India Ltd. For complete commodities market news and all business news, visit a reputed and reliable news portal.


If your income falls under the tax slab, you should know about the latest news and information about tax besides how to avail tax benefits.

A news portal again will well serve your purpose. All tax payers must be well familiar with the term ‘direct tax code'. Yes, New Direct Tax Code (DTC) is said to replace the existing the Indian Income Tax Act of 1961. This was announced during the budget 2010 presentation. It will be enforced from April 2012. As per direct tax code, tax saving based investment limit remains Rs. 100,000; for life insurance an additional Rs. 50,000 has been added. There are other benefits as well as losses associated. Go online and go through the direct tax code document to know more about it.

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Illawarra Business News- ?Putting Your Business In The Spotlight?

What’s In It For You?

Illawarra Business News assists in promoting local small businesses from Helensburgh in the north to Nowra in the south and across to the Southern Highlands.

The primary goal of this site is to interview local business owners and share their stories and ideas with other small businesses in the Illawarra region.

Being in small business can get a bit lonely at times and it often helps to swap tips and strategies with other like minded people. Reading about other business owners and learning from their success...and their mistakes...can often save you many hours of frustration and increase your profits by tens of thousands of dollars.

The aim of Illawarra Business News is to help foster and assist local business owners to learn from, and network with, other businesses in the region so that we may all profit from each other’s combined business knowledge.

Conducting interviews with business owners like yourself and highlighting your story will help to boost your profile throughout the local business community so that you will be seen as an authority in your industry.

Having your story and your photo in front of your potential customers and other business owners is invaluable and will give you what all business owners want and need...exposure to new markets.

This is a free service which will be promoted extensively through Social Media, Business Networking events and my own personal business contact list.

I hope that you will get on board and promote the idea to your business contacts as well.

So, What’s In It For Me?

Well, I believe in creating Win/Win/Win situations.

I interview you so that you get excellent free exposure for your business.
You give me great content for my Blog.
Small Business visitors get quality information.
I get more traffic and people begin to check out my Small Business services.
Some of these people see value in my services and become new clients.

If you have an interesting story to tell about your business or if you would just like to pass on some of your best marketing, sales or customer service tips to other small business owners, I’d love to interview you.  Just go to for more information and to share more captivating stories that will be a stepping stone for more success in the future.

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The Best Business News now a Click Away

The world around us is changing at the most rapid pace. Never in the entire history of human beings have the world witnessed the most dramatic as well as the life altering changes taking place at such a pace. In such a scenario, people need to keep themselves abreast about the latest tidings that take place and especially those that have a larger bearing on the lives of the common man. The need to stay informed about the latest tidings is all the more important in the world of business. The gigantic leaps that the technology has taken over the past few decades has completely altered the way business is viewed as well as carried out all over the world. One medium that has a tremendous potential to inform, and change the business world is the internet. But everything on the internet is not worth even looking at, leave alone gleaning. The business news particularly that one comes across on the web are not all worth reading.

The solution to this problem is itself present on the internet.

There are many sites on the net that can offer you all the relevant and important business news that matters.  These sites can help you in gleaning the best information regarding the business news, the stock market news, the marketing news or the strategic consulting news. Anybody who wants to stay informed about the latest in the world of business can now visit these sites and get an insight into the latest in the world of business.

Many of these sites have the business news ranked according to their merit. All that is required is to visit any of these sites and view the best and the latest marketing news, stock market news or any other most popular business news.